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ARRIVE AT A

DIFFERENT PLACE

EAST isn't here for those who follow the crowd, but for the curious, the creative, and the sustainability-minded, seeking fresh alternatives to live, work, dine, and play.

Welcome to EAST, a different take on hospitality in tune with changing mindsets.

AT EASE

WELCOMING

INCLUSIVE

TREAD LIGHTLY

DESIGN-FOCUSED

INFORMALLY IMPECCABLE

ALTERNATIVE

FRESH IDEAS

PART OF

SWIRE HOTELS

At Swire Hotels, we specialise in crafting spontaneous, unscripted, and truly unforgettable experiences. Our portfolio includes The House Collective, our collection of highly individual, luxury hotels, alongside EAST – our sister brand that blends laid-back lifestyle with thoughtful design. Catering to the evolving needs of modern travellers, EAST is a welcoming place that invites better ways to live, rest, work, dine, and play, embodying an informally impeccable approach to hospitality.

About East

Our signature harbour view corner room.

Well-crafted necessities,

not extravagance.

Professional woman in suit resting on sofa relaxingly.

Feel welcome,

not judged.

Two women in overalls searching for sea shells in the muddy sand by the ocean.

Sustainability with substance,

not just talk.

Two men smiling and chatting at the party.
Mother and child enjoying time in swimming pool with cityscape behind them.
Confident woman in a suit and tie with a bright smile.
A stylish man with glasses and a hat smiling happily.

OUR GUESTS

EAST is a sanctuary for alternative thinkers – dynamic and innovative individuals who embrace authentic, sustainable living beyond just travel. They resonate with our ethos of breaking away from trends to create their own paths in life, work, and leisure.

Our inclusive brand welcomes all who share this forward-thinking mindset, providing an experience that embodies these values through a thoughtful and conscious approach to every aspect of hospitality.

A woman with pink hair smiling in a closet. She looks happy and content in her cozy workplace at EAST hotel.

OUR PEOPLE

We're all about embracing the extraordinary and those who seek to stand out. Our team, the heartbeat of EAST, drives our unique ethos with a vision that blends standout experiences with a focus on people. Together, we're building more than a brand; we're creating a community that reimagines hospitality for those who dare to be different.

quote

You know you're in for a unique experience as soon as you walk in the door.

BRAND PILLARS

A PLACE FOR

EASE

A PLACE FOR

EASE

YOUR PERSONAL

SWEET SPOT

YOUR PERSONAL

SWEET SPOT

ALTERNATIVE APPROACHES

WELCOME

ALTERNATIVE APPROACHES

WELCOME

A BETTER

TOMORROW

A man laying on a couch, focused on his phone.
A man laying on a couch, focused on his phone.
A table with a variety of delicious food and refreshing drinks beautifully arranged on it.
A table with a variety of delicious food and refreshing drinks beautifully arranged on it.
A woman is confidently exercising in a gym, showcasing her strength and determination.
A woman is confidently exercising in a gym, showcasing her strength and determination.
A man joyfully runs with arms raised in the air, surrounded by a vibrant running community.
A man joyfully runs with arms raised in the air, surrounded by a vibrant running community.
A creative DJ in a white shirt, spinning tunes at a lively party with artists painting on a big canvas. Cultivating inspiration through music and artistry.
A creative DJ in a white shirt, spinning tunes at a lively party with artists painting on a big canvas. Cultivating inspiration through music and artistry.
A gathering of people at a table enjoying a farm-to-table meal together, sharing good vibes and conversation.
A gathering of people at a table enjoying a farm-to-table meal together, sharing good vibes and conversation.

WARM WELCOME

 
Our service blends informal excellence with seamless tech support, all delivered in a warm, inclusive atmosphere.

DESIGN TO SPARE

 
Our space perfectly blends pared-down beauty with practical style, designed intentionally for both indulgence and sustainability.

BETTER TASTE

 
Our restaurants and bars deliver a vibrant dining experience, celebrating well-sourced, nourishing dishes and unmistakably distinct flavours.

FIND YOUR FLOW

 
Our smart fitness facilities and holistic programmes prioritise wellness amid life's hustle, ensuring you stay refreshed and rejuvenated on the go.

CULTIVATING COMMUNITY


Making new connections is an integral part of the experience, whether through intentional gatherings, spontaneous meet-ups or morning workouts.

INSPIRATION EVERYWHERE

 
We collaborate with local creatives to blend creativity into your experience, sparking joy and fostering connections.

TREAD LIGHTER

 
We champion sustainability, from greener buildings to paperless operations, sharing eco-friendly practices with our guests and community.

KEY BRAND SPACES

A diverse group of people sitting on a bench in Domain, engaged in conversation and enjoying each other's company.An image of Sugar, our award-winning rooftop bar at EAST overlooking the city's vibrant skyline.A chef grilling food at Quinto restaurant.

DOMAIN

 

A welcome third space for local residents, the office crowd and travellers alike, Domain is a lively hub for conversations, co-working, and healthy juices and bites.

SUGAR

 
Our award-winning rooftop bar is a celebrated urban oasis above the city. Unwind or enliven your night amidst breathtaking views, enjoying cocktails crafted by our talented bartenders.

DESTINATION RESTAURANT

 
EAST Miami's Quinto is a gem with its distinctive open fire grill and lush terraces, setting the standard for our one-of-a-kind, destination-driven concepts. Each of our future city-inspired venues will be uniquely tailored to its locale, offering their own special flair and experiences.

quote

EAST DOESN’T TRY TOO HARD TO BE COOL, AND SO ACTUALLY PULLS IT OFF, TREADING A DECORATIVE LINE BETWEEN MODERN AND MINIMALIST WHILE REINVIGORATING SOME OF THE MORE TIRED TROPES OF THE TRADITIONAL HOTEL.

Telegraph UK

About East

the east edge

Participants joining Ideas To Wake Up To event.People crafting clay pots at a table.

HAPPENINGS

IDEAS TO WAKE UP TO

Our networking and talk series "Ideas To Wake Up To" is designed to connect leaders across various industries. It's the perfect blend of coffee, conversation, and inspiration, sparking ideas and fostering connections that go beyond the ordinary.

COMMUNITY PROGRAMMES

EAST is an active part of our local neighbourhood community! We collaborate with local innovators for events and workshops, so there's always a reason to visit EAST.

BRAND COLLABORATIONS

We connect with like-minded brands who share the same passion, drive, and conscious approach to living. With shared values yet a distinct expertise, we bring together fresh energy and new perspectives to our community.

Brand Collaboration between EAST Beijing and Lululemon

Beijing

EAST Beijing and lululemon collaborate at Domain, offering dynamic classes to the community and showcasing an array of products. A perfect fusion of fitness and fashion, inspiring wellness journeys for all.

Brand Collaboration between EAST Miami and Nike

Miami

EAST Miami and Nike team up, intertwining the community's essence and their unwavering love for running. Together, they ignite a collective passion, fostering unity, and inspiring transformative journeys on the track.
Brand Collaboration between EAST Hong Kong and Monocle

Hong Kong

EAST Hong Kong partners with Monocle, showcasing its products at Domain. This collaboration merges style and sophistication, captivating the discerning audience and creating a curated experience of refined elegance.

awards &

accolades

voyage black (1)

HONG KONG

Sugar – Time Out Recommends 2023, Time Out

Sugar – One of the 7 Best Rooftop Bars in Hong Kong 2023, Foodie Magazine 2023

#8 of The Best Hotels in Hong Kong 2022, Condé Nast Traveller

BEIJING

City Landmark Hotel of the Year 2023, TARGET
Business Hotel of the Year 2022 & 2023, Voyage 
Best City Nova Hotel 2021, Travel + Leisure

MIAMI

Sugar - #1 of Rooftop Bars in Miami 2023, The Rooftop Guide
Best Hotels & Resorts in the US, Canada and the Caribbean The Gold List 2022, Condé Nast Traveller
Best Hotel & Resorts in the World The Gold List 2022, Condé Nast Traveller

Properties

EAST brings a lively energy to mixed-use developments, weaving warmth and connection right into the heart of vibrant neighbourhoods.

Plus more under development

Location

Location

Rooms

Rooms

Pool

Pool

Room size

Room size

GYM

GYM

Restaurants

Restaurants

Launch Period

Launch Period

Meeting rooms

Meeting rooms

Total GFA (sq ft)

Total GFA (sq ft)

HONG KONG

TAIKOO PLACE

Over three decades, we've transformed a former dockyard into a vibrant business hub in Hong Kong. It's a bustling spot, hosting 300 multinational corporations and featuring a sprawling co-working space, a private members' club, and a versatile venue for cultural events. A lively, collaborative space where business meets creativity.
Location

Location

Part of Hong Kong’s largest privately-owned business hub Taikoo Place

Rooms

Rooms

345

Pool

Pool

Yes

Room size

Room size

30 – 60 (sq. mt)

GYM

GYM

Yes

Restaurants

Restaurants

2

Launch Period

Launch Period

Janurary 2010

Meeting rooms

Meeting rooms

3

Total GFA (sq ft)

Total GFA (sq ft)

5.9 million

BEIJING

INDIGO

Our mixed-use project, led by a dynamic retail space, has revitalised the neighborhood into a new city hotspot.

Both INDIGO mall and EAST Beijing have earned the eco-friendly LEED Gold certification, while One INDIGO has been recognised with LEED Platinum. It's a stylish, sustainable change at the core of the city.

Location

Location

Part of INDIGO, a retail-led development that is becoming a landmark in north east Beijing

Rooms

Rooms

369

Pool

Pool

Yes

Room size

Room size

30 - 70 (sq.mt)

GYM

GYM

Yes

Restaurants

Restaurants

4

Launch Period

Launch Period

January 2012

Meeting rooms

Meeting rooms

4

Total GFA (sq ft)

Total GFA (sq ft)

1.9 million

MIAMI

BRICKELL CITY CENTRE

In the heart of South Florida's trade and finance corridor stands our landmark mixed-use development. Here, you'll find a premium shopping area with Saks Fifth Avenue, two stylish residential towers, the first EAST hotel in the US, and modern office spaces, all complemented by thoughtfully designed public spaces. A place where convenience meets luxury in a relaxed, sophisticated setting.
Location

Location

Part of Downtown Miami’s Brickell City Centre, awarded ULI 2017 Vision Awards, Project of the Year

Rooms

Rooms

352

Pool

Pool

Yes

Room size

Room size

28 - 167 (sq.mt)

GYM

GYM

Yes

Restaurants

Restaurants

4

Launch Period

Launch Period

January 2016

Meeting rooms

Meeting rooms

6

Total GFA (sq ft)

Total GFA (sq ft)

1.4 million + 2.0 million to be developed

quote
EAST Miami serves as a sleek home base for anyone looking to explore Miami proper’s eclectic neighborhoods.

MEET THE TEAM

Portrait of Dean WinterPortrait of Dean Winter
Portrait of Toby SmithPortrait of Toby Smith
Portrait of Simon MchendryPortrait of Simon Mchendry
Portrait of Darlena ZhaiPortrait of Darlena Zhai
Portrait of Dean Winter

DEAN WINTER

MANAGING DIRECTOR

SWIRE HOTELS

Dean's extensive hotel career, spanning over 20 years in senior roles, has taken him from London to Hong Kong and Singapore. After a successful stint with the Mandarin Oriental Group, he joined Swire Hotels in 2008. His adaptability quickly became apparent, starting as General Manager of The Upper House, then expanding his reach as Area Director of Operations across Hong Kong and China. By 2017, Dean elevated his role to Group Director of Operations, overseeing the group's expansion from Hong Kong and the PRC to Miami.

Portrait of Toby Smith

TOBY SMITH

DEPUTY CHAIRMAN

SWIRE HOTELS

Since 1991, Toby has been a versatile member of the Swire family, undertaking various roles across the globe – from Papua New Guinea to Hong Kong, via Vietnam, Australia, Turkey, Sri Lanka, France, and Singapore. His journey included key general management positions at Cathay Pacific Airways, focusing on customer experience, product development, and sales and distribution. In July 2017, Toby joined Swire Hotels as Managing Director, and now as Deputy Chairman, he plays a pivotal role in shaping the strategic direction and fostering the brand's growth and evolution.

Portrait of Simon Mchendry

SIMON MCHENDRY

HEAD OF DEVELOPMENT

SWIRE HOTELS

With over two decades in hospitality, Simon began at The Langham, London, and advanced his career with the group in Beijing and Hong Kong. Joining Swire Hotels in 2015, he progressed from Executive Assistant Manager at The Opposite House to General Manager roles at EAST, Beijing, and The Temple House, Chengdu. Deeply experienced with The House Collective and EAST brands, Simon embodies Swire's culture and now steps into a pivotal role as Head of Development at Swire Hotels.
Portrait of Darlena Zhai

DARLENA ZHAI

DIRECTOR OF DEVELOPMENT

SWIRE HOTELS

Over the last 15 years, Darlena has been involved in over 300 hotel and resort projects across Asia, the Pacific Islands, the Caribbean, and Africa. She has extensive experience in hotel and resort development, destination tourism planning, management contract negotiations, and asset management. Prior to joining Swire Hotels, she spent 11 years with Horwath HTL and holds a Bachelor of Science in Hotel Management from Cornell University.

quote

A self-styled ‘hotel with a life’, EAST is cool, comfortable and kitted out with great food, drink, and leisure facilities.

Telegraph Travel

the east edge